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Home»Fashion & Beauty»A Jeweller’s View: Why I Switched to Selling Only Lab Grown Diamonds
Fashion & Beauty

A Jeweller’s View: Why I Switched to Selling Only Lab Grown Diamonds

Bisma AzmatBy Bisma AzmatOctober 31, 2025No Comments9 Mins Read
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A few years ago, if you’d told me that people would be buying diamonds grown in a lab instead of mined from the earth, I probably would’ve raised an eyebrow. Diamonds, for so long, have carried this mystique — the idea that something beautiful and rare must come from deep within the earth, forged under impossible pressure and time. But today, that story’s changing — and honestly, it’s fascinating to watch.

Across the UK, from London boutiques to family-run jewellers in Edinburgh, more couples are quietly making a modern choice. They’re choosing to buy lab grown diamonds UK jewellers now proudly display alongside traditional stones. It’s not just a trend — it’s a cultural shift that’s rewriting what “luxury” really means.

And as someone who’s spent a decade writing about sustainability, fashion, and lifestyle, I’ve been captivated by how this new sparkle isn’t just about jewellery — it’s about values, innovation, and the beauty of conscious choice.

Table of Contents

Toggle
  • The Science Behind the Shine
  • Why the UK Is Falling in Love With Lab Created Diamonds
  • A Real-World Example: NOVITA Diamonds
  • Price Without the Pressure
  • The Emotional Side of the Sparkle
  • So, How Do You Really Decide on the One?
  • Comparing Mined vs. Lab-Grown: A Quick Reality Check
  • Beyond Engagement Rings: A New Era of Everyday Luxury
  • The Future Is Revealed More Clearly Than Ever
  • A Thought to Leave You With

The Science Behind the Shine

To begin with, a lab grown diamond is not a duplicate, to put it straight. It is not crystal zirconia or moissanite, nor is it glass. It is a diamond, only that it has been produced in a controlled setting by applying advanced technology.

The diamonds are made through two main techniques namely HPHT (High Pressure, high temperature) and CVD (Chemical vapour deposition). Both methods mimic the same natural conditions that produce diamonds deep inside the earth but only they do it faster and much cleaner.

Thus you get a diamond with the same chemical composition, crystal structure, and brightness as the one that is mined. In fact, it is sometimes difficult even for professional gemologists to differentiate them without using special tools.

The upside is no mining, no disruption to habitats, and no moral dilemmas regarding the origin of the diamonds. For younger consumers who value the ring on their finger as much as the brands being transparent and the least possible environmental impact, this is already a huge deal.

Why the UK Is Falling in Love With Lab Created Diamonds

Reasons Behind the UK’s Adoration for Lab Diamonds Created in a Laboratory

The British jewellery business has a soft, silent charm — it loves to admire the artistry, the traditions, and the realness. That is precisely the reason why lab diamonds are accepted so eagerly here.

Not only are people buying jewellery, but they are also buying stories. A couple opting for a lab-created engagement ring is not going to be considered as rejecting tradition — they are going to be seen as reinterpreting it in a way that suits their morals and beliefs. Aesthetic value is a must; however, they also want to be responsible.

You may be unaware, but the UK is already a leading and one of the fastest-growing consumers of lab-created stones in Europe. The demand has reportedly doubled in the last two years according to several notable jewellery brands. And the rise in the quality of diamonds being produced in the eco-friendly labs is at the back of the ever-growing attraction.

A Real-World Example: NOVITA Diamonds

Right at the heart of this movement sits novitadiamonds.co.uk — a company that’s become something of a pioneer in this space. Their approach is refreshingly modern: no inflated markups, no “mystery sourcing,” and no compromise on beauty.

One thing that impressed me greatly about NOVITA is how open they are regarding the whole procedure. You can specifically select and personalize your own diamond, filter it based on its transparency, cutting style, and weight, and be informed about its origin. It’s the sort of clarity — both in the actual sense and in terms of ideas — that is very much a reflection of the current state of affairs.

Their clients are not merely acquiring rings, but they are also participating in the larger movement that is characterized by the changing of luxurious goods into sustainable ones. I honestly think that this is the reason why their narrative is so attractive

Price Without the Pressure

So, this is the point where it gets really interesting. The value proposition concerning lab-grown diamonds is not solely based on ethics – it also has to do with price.

A diamond that is lab-created but identical to an earth-mined one in size and quality could frequently be priced 40–70% lower than its natural counterpart. For future married couples who are trying to keep their wedding budget manageable, that is a great comfort. It implies that you can get a more extensive stone, a more intricate design, or even save the difference for something else significant — like a honeymoon or a home deposit.

And it’s not about the “settling.” These are not substitutes or second-tier stones either. They are diamonds — just without the unwarranted markup that arrives from a supply chain that is artificial and rooted in rarity and tradition.

What’s quite ironic is that luxury used to be associated with being rare. Today it is beginning to indicate being smart and needing.

The Emotional Side of the Sparkle

I interviewed a number of couples who have recently selected lab-created engagement rings, and their narratives showed a common feature: pride. It was not only pride in the ring but also in what it symbolized. 

One lady expressed her feelings, “When I see my ring, I visualize the future — not the past.” Another said she was happy to know that her diamond had not been mined, “because our love did not leave any mark on the earth’s surface.” 

The whole situation is very strong spiritually. It has been a long time since diamonds were associated with mere status. Now, they are turning into a matter of profundity.

So, How Do You Really Decide on the One?

If lab grown diamonds UK shoppers can’t stop talking about are in your consideration list, then it’s good to know a few basic things first.

To begin with, lab-grown stones are graded with the same “Four Cs” as natural diamonds — Cut, Colour, Clarity, and Carat. You will still want to look for certified stones from reputable labs like IGI or GIA.

Moreover, do not ignore the design. A perfectly cut lab-grown diamond can be more brilliant than a bigger and less bright one. Many jewelers like NOVITA offer customization — this way, you can make something that feels really personal to you.

Finally, think about the emotional aspect of your buying. You are not just purchasing a stone; you are buying a moment, a story, a sign of love or success. It is your choice if that “story” involves sustainability and innovation or not.

Comparing Mined vs. Lab-Grown: A Quick Reality Check

It’s hard to resist viewing this as an “either/or” argument, however which is more nuanced. Mined diamonds continue to be attractive in a way to some collectors and investors who consider them as a piece of a long-established tradition. That is history, and it is worth mentioning.

But for most modern buyers, the question isn’t about heritage — it’s about honesty. And in that sense, lab created diamonds (like those featured in this Fashion Industry Network article) have the upper hand. They’re traceable, ethical, and often indistinguishable from mined stones.

The diamond industry is adapting, too. Major luxury brands are quietly expanding their lab-grown collections, knowing that consumer sentiment has shifted. The sparkle hasn’t dimmed — it’s just taken on a new meaning.

Beyond Engagement Rings: A New Era of Everyday Luxury

Something else that I’ve been noticing is that lab-grown diamonds are no longer limited to engagements and are instead starting to be used in everyday jewelry such as simple stud earrings and even extravagant necklaces.

They are being worn by celebrities on the red carpet, displayed in fashion magazines, and even seen on the wrists of people who used to completely avoid luxury. The notion that diamonds are only for “special occasions” is slowly but surely being eliminated.

And that’s what gives this trend its novelty — it’s making beauty accessible to everyone.

When one can possess something remarkable without any guilt regarding its provenance, that person’s entire attitude toward luxury undergoes a transformation.

The Future Is Revealed More Clearly Than Ever

In my opinion, the future will be full of novel ideas and inventions in this sector for sure. There are some laboratories that are trying to make colored diamonds—naturally blue, pink, and yellow ones that were almost impossibly priced, to mention only the most common. To mention the least common, there are others that are looking into making carbon-neutral production methods, which could turn lab-grown gems into one of the most eco-friendly luxury products ever available.

It’s almost poetic, in fact. What was once released by the earth’s power and in complete darkness is now made from light and science, and the whole process is a lot cleaner and brighter.

A Thought to Leave You With

First of all, I want to say that the one thing I have learned from this topic is that diamonds– regardless if they are mined or grown– have always been about meaning. They are symbols of the moments, commitments, and memories that last forever.

On the other hand, meaning is not static. The new generation does not only want a diamond that is sparkling; they prefer one that defines them. They are consciously, curiously, and compassionately—yet still, not afraid of breaking the norms if they have to.

Therefore, whether you are going to buy lab-grown diamonds the UK jewellers are supporting now, or you are just wondering what the future of luxury looks like, perhaps the sparkle you are looking for is not only in the stone but in the tale behind it.

 

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